build what matters
Partnerships that
One standard. Two ways to bring your brand fully to life.
OUR PARTNERSHIPS
Both services are built on the Vera Standard. The same depth of strategy, the same attention to detail.
The difference is how far the work goes.
3 – 4 weeks
A complete, strategy-led brand identity — foundation, visual system, and voice — ready to apply anywhere.
Full Brand Identity
✦ PARTNERSHIP 02
4 – 6 weeks
FLAGSHIP
Your complete brand — strategy, identity, and a custom Showit or Squarespace website — delivered as one cohesive engagement.
Brand Identity + Website
✦ PARTNERSHIP 01
✦ PARTNERSHIP 01
Brand Identity + Website
Everything in the Full Brand Identity — plus a custom website designed, built, and launched as one cohesive expression of your brand. Strategy, identity, and digital presence, delivered together.
FLAGSHIP SERVICE
WHAT'S INCLUDED
HOW IT WORKS
RIGHT FOR YOU IF —
Mobile-optimized, tested, and connected to your domain — ready to publish on day one.
Launch-Ready Delivery
+ website
Mission, vision, values, positioning, and the strategic framework your brand is built on.
Brand Strategy & Foundation
Deep analysis of your landscape, audience, and where your real strategic advantage lives.
Market & Competitive Research
Logo suite, color palette, typography, and photography direction — built with intention.
Visual Identity System
Brand voice, tone, taglines, elevator pitch, and the language that makes you unmistakable.
Messaging & Voice Guide
A comprehensive guide to protect and grow your brand long after launch.
Brand Standards Guide
A fully custom, multi-page website designed and built in Showit — cohesive from the first pixel.
Custom Showit Website
+ website
Page-by-page copy guidance so your website says what it needs to say, clearly.
Copywriting Direction
+ website
On-page SEO setup — meta titles, descriptions, and structure — so your site is built to be found.
SEO Foundation
+ website
— Also Available —
✦ PARTNERSHIP 02
Full Brand Identity
A complete, strategy-led brand built from foundation to expression — without the website. For founders who already have a digital presence or prefer to build their site separately.
WHAT'S INCLUDED
HOW IT WORKS
RIGHT FOR YOU IF —
Mission, vision, values, positioning, and the strategic framework your brand is built on.
Brand Strategy & Foundation
Deep analysis of your landscape, audience, and where your real strategic advantage lives.
Market & Competitive Research
Logo suite, color palette, typography, and photography direction — built with intention.
Visual Identity System
Brand voice, tone, taglines, elevator pitch, and the language that makes you unmistakable.
Messaging & Voice Guide
Your identity applied across key touchpoints — digital, print, and experiential as needed.
Brand Application
A comprehensive guide to protect and grow your brand long after launch.
Brand Standards Guide
The Vera Standard
A strategic system for building brands that work — and brands that mean something.
✦ Our thoughtfully designed approach
06
Consistency & Growth
Systems and guidelines that protect and grow your brand over time.
05
Application & Experience
Brand applied across every touchpoint — digital and physical.
04
Messaging & Voice
How you speak, what you say, and why it lands with the right people.
03
Visual Identity
Logo, color, typography — designed with intention, not instinct.
02
POSITIONING & STRATEGY
Market research, competitive landscape, and your strategic advantage.
01
Brand Foundation
Mission, vision, values, and the core truth your brand stands on.
derived by data. defined by design. derived by data. defined by design. derived by data. defined by design. derived by data. defined by design. derived by data. defined by design. derived by data. defined by design. derived by data. defined by design. derived by data. defined by design.
— FOUNDER OF MEZCLA DESIGNS
“Leia is an intuitive designer that understands the client’s needs. As our business has evolved, she has designed logos that reflect our current style and vision. So much fun working with her, and excited to see what she creates for us in the future!”
— FOUNDER OF SCHOLA COFFEE
“Leia’s body of work is second to none. Not only was she able to provide us with a refined logo (she took my napkin drawing and turned it into something legit), she took our feedback and even provided us with suggestions of her own which helped us get to the finished product quickly and with great attention to detail. She’s an amazing artist and an even better person to work with.”
From partners we’re proud to support, long after launch.
Yes. If you complete the Full Brand Identity first, adding a website later is a natural next step — and because the brand foundation is already built, the website phase moves faster and stays completely cohesive.
Can I start with Brand Identity and add a website later?
Collaborative but not overwhelming. We guide you clearly through each phase and ask for your input at specific, defined moments — not constantly. You'll always know where we are, what's coming next, and what we need from you.
What does the process look like from the client side?
If you need both a brand and a website — and want them built together as one cohesive thing — the Brand Identity + Website engagement is the right fit. If you already have a website or prefer to handle it separately, Full Brand Identity is the place to start. We're happy to talk it through on a consultation call.
Which service is right for me?
Common questions.
We build on Showit or Squarespace, depending on the level of maintenance and upkeep you require. It gives us the design flexibility to build something that truly reflects your brand, and gives you the ability to make content updates yourself without needing a developer.
What platform do you build websites on?
A consultation call costs nothing — and it's the clearest way to figure out which engagement fits where you are right now.
