Partnerships that build what matters
One standard.
Three ways to begin.
✦ OUR PARTNERSHIPS
All services are built on the Vera Standard. The same depth of strategy, the same attention to detail. The difference is how far the work goes.
FLAGSHIP
01 ✦ THE VISTA PARTNERSHIP
Brand Identity + Website
Your complete brand — strategy, identity, and a custom website — delivered as one cohesive engagement.
A complete, strategy-led brand identity — foundation, visual system, and voice — ready to apply anywhere.
Full Brand Identity
02 ✦ THE VISION PARTNERSHIP
Not sure where to start? Start here. A full outside-in look at your brand and a written roadmap of exactly what to do about it.
Brand Audit
03 ✦ THE VIEW PARTNERSHIP
01
✦ THE VISTA PARTNERSHIP
Brand Identity + Website
Everything in the Full Brand Identity — plus a custom website designed, built, and launched as one cohesive expression of your brand. Strategy, identity, and digital presence, delivered together.
6 – 8 weeks. Pricing starts at $7,500.
FLAGSHIP SERVICE
WHAT'S INCLUDED
How we build
- You're building or rebuilding and want brand and website done together, done right
- You want to launch with full confidence — identity and presence cohesive from day one
- You want one strategic partner, not multiple vendors
- You're ready to invest in something built to last
THIS IS FOR YOU IF —
- You already have a strong brand and only need a website
- You need something turned around in a few weeks
- You're not prepared to invest the time discovery requires
- You want to design by committee with no clear direction
THIS ISN'T FOR YOU IF —
Who this is for
Deep analysis of your landscape, audience, and where your real strategic advantage lives.
Market & Competitive Research
Logo suite, color palette, typography, and photography direction — built with intention.
Visual Identity System
Brand voice, tone, taglines, elevator pitch, and the language that makes you unmistakable.
Messaging & Voice Guide
A fully custom, cohesive, multi-page website designed and built.
Custom Website
+ website
Copywriting Direction
Page-by-page copy guidance so your website says what it needs to say, clearly.
+ website
On-page SEO setup — meta titles, descriptions, and structure — so your site is built to be found.
SEO Foundation
+ website
A comprehensive guide to protect and grow your brand long after launch.
Brand Standards Guide
Mission, vision, values, positioning, and the strategic framework your brand is built on.
Brand Strategy & Foundation
Designed and built
04
WEBSITE
Visual system and voice built
03
IDENTITY
Research, positioning, roadmap
02
STRATEGY
Audit, intake, deep listening
01
Discovery
Go-live and full handoff
06
LAUNCH
Review and alignment
05
REFINEMENT
Mobile-optimized, tested, and connected to your domain — ready to publish on day one.
Launch-Ready Delivery
+ website
02
✦ THE VISION PARTNERSHIP
Full Brand Identity
A complete, strategy-led brand built from foundation to expression — without the website. For founders who already have a digital presence or prefer to build their site separately.
4 – 6 weeks. Pricing starts at $5,500.
WHAT'S INCLUDED
How we build
- You need a complete brand but have a website solution
- Your current brand no longer captures the depth of what you do
- You’re launching something new and want to build it right from the beginning
- You want a brand that performs — not just appears
THIS IS FOR YOU IF —
- You’re looking for a brand and website built together — our flagship partnership is the right fit
- You’re prioritizing the lowest investment
- You’re looking for a quick logo without deeper direction
- You’re not ready to invest the time a thoughtful brand requires
THIS ISN'T FOR YOU IF —
Who this is for
Deep analysis of your landscape, audience, and where your real strategic advantage lives.
Market & Competitive Research
Logo suite, color palette, typography, and photography direction — built with intention.
Visual Identity System
Brand voice, tone, taglines, elevator pitch, and the language that makes you unmistakable.
Messaging & Voice Guide
A comprehensive guide to protect and grow your brand long after launch.
Brand Standards Guide
Your identity applied across key touchpoints — digital, print, and experiential as needed.
Brand Application
Mission, vision, values, positioning, and the strategic framework your brand is built on.
Brand Strategy & Foundation
Research, positioning, roadmap
02
STRATEGY
Review and alignment
04
REFINEMENT
Handoff and brand guide delivery
05
LAUNCH
Discovery
Audit, intake, deep listening
01
Visual system and voice built
03
IDENTITY
03
✦ THE VIEW PARTNERSHIP
Brand Audit
Before you rebuild, it helps to know what you're actually working with. The audit takes a clear-eyed look at your existing brand — identity, messaging, consistency, gaps — and hands you a written roadmap of findings and next steps. Sometimes the answer is a full rebrand. Sometimes it's simpler than you think.
1 – 2 weeks. Pricing starts at $1,700.
WHAT'S INCLUDED
HOW we build
- Your brand exists but something feels off and you can't name it
- You've been moving fast and never had anyone look at it critically
- Your business has evolved but your brand hasn't kept pace
- You want clarity — a real next step, not a report you'll file away
THIS IS FOR YOU IF —
- You're starting from zero with no brand presence yet
- You're looking for a quick fix without the strategic work behind it
- You're not ready to act on the findings
- You need someone to execute the work too —
our Partnerships are the better fit
THIS ISN'T FOR YOU IF —
Who this is for
We conduct a thorough outside-in review of your entire brand
02
EVALUATION
We go through it together on a live call
04
WALKTHROUGH
INTAKE
You share your brand assets, links, and any relevant context
01
Strategy, visual identity, and digital presence.
Full brand review
A clear, honest assessment with prioritized recommendations.
Written findings
Live walkthrough call
We go through everything together in real time.
APPLIES TO PARTNERSHIP
Half of your investment carries into a Partnership if you move forward.
You receive your written report
03
DELIVERY
The Vera Standard
A strategic system for building brands that work — and brands that mean something.
✦ Our thoughtfully designed approach
06
Consistency & Growth
Systems and guidelines that protect and grow your brand over time.
05
Application & Experience
Brand applied across every touchpoint — digital and physical.
04
Messaging & Voice
How you speak, what you say, and why it lands with the right people.
03
Visual Identity
Logo, color, typography — designed with intention, not impulse.
02
POSITIONING & STRATEGY
Market research, competitive landscape, and your strategic advantage.
01
Brand Foundation
Mission, vision, values, and the core truth your brand stands on.
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— FOUNDER OF MEZCLA DESIGNS
“Leia is an intuitive designer that understands the client’s needs. As our business has evolved, she has designed logos that reflect our current style and vision. So much fun working with her, and excited to see what she creates for us in the future!”
— FOUNDER OF SCHOLA COFFEE
“Leia’s body of work is second to none. Not only was she able to provide us with a refined logo (she took my napkin drawing and turned it into something legit), she took our feedback and even provided us with suggestions of her own which helped us get to the finished product quickly and with great attention to detail. She’s an amazing artist and an even better person to work with.”
From partners we’re proud to support, long after launch
Yes. If you complete the Full Brand Identity first, adding a website later is a natural next step — and because the brand foundation is already built, the website phase moves faster and stays completely cohesive.
Can I start with Brand Identity and add a website later?
Collaborative but not overwhelming. We guide you clearly through each phase and ask for your input at specific, defined moments — not constantly. You'll always know where we are, what's coming next, and what we need from you.
What does the process look like from the client side?
If you need both a brand and a website — and want them built together as one cohesive thing — the Brand Identity + Website engagement is the right fit. If you already have a website or prefer to handle it separately, Full Brand Identity is the place to start. We're happy to talk it through on a consultation call.
Which service is right for me?
Common questions
We build on Showit or Squarespace, depending on the level of maintenance and upkeep you require. It gives us the design flexibility to build something that truly reflects your brand, and gives you the ability to make content updates yourself without needing a developer.